Listerine Cool Mint
During my class, Portfolio Workshop, I created a mock campaign for Listerine Cool Mint mouthwash targeting millennials in the work place. The goal of this campaign was for people to embrace their guilty pleasure foods without the fear of bad breathe.
Friendly, light-hearted magazine ad to remind millennials that they can enjoy the food they like without the fear of bad breath.
Since Millennial professionals feel food-shamed the most in the work lunchroom, this billboard ad is intended to target them as they are on their way to work in the morning.
Listerine’s target market, young professionals, love to scroll through Instagram and Facebook during their work lunch break. This ad would be target millennials on Instagram from 11-2 PM, the peak lunch hours. What better time is there for millennials to learn about Listerine than the time of day their bad breath is at its peak.