Jif Creamy Peanut Butter
During my class, Portfolio Workshop, I was asked to create a campaign for Jif Creamy Peanut Butter to target college students. My partner and I came up with the idea to target students after a night out at the bars. Our campaign was centered around making wise decisions when you get the “drunchies.” Jif Creamy Peanut Butter is the safe and simple snack after a night out. We created an online magazine article, social media posts, subway ads, and Jif snack bags.
To target college students, this article is intended to be published in a student-run online magazine.
Caption: Satisfy your drunchies with these delicious, simple, and heatless recipes. #JifDrunchies
These ads are intended to be placed in a subway station in New York, or other large city where college students are more likely to take the subway.
Since we are targeting Gen-Z college students who go out in this campaign, these Jif snack bags are perfect for students to sample the irresistibleness of Jif. It will be their new favorite post-bar snack.
